I. THE CLIENT
Heritage Bikes is the perfect place to build a custom bike, preferably while sipping a latte. It is both a coffee shop and a bike shop and has created a community of coffee loving bikers.
II. The Logo Mark
Heritage Bikes and Coffee doesn't have one single identifying mark. They have several that they interchangeably use. The challenge was to create a cohesive logo mark that brought their different ventures together. My redesign focuses on the 'build it your self ' and DIY approach that Heritage Bikes offers.
The goal was to create a mark that unified their different ventures, like their bike shop, coffee shop, bike club and the retail side of their business.