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Heritage Bikes

— Identity —

Identity System
2016

Identity
Branding
Print

Heritage Bikes

This is a proposed redesign of the Heritage Bikes identity system, developed upon verbal and visual research on the institution as well as its mission.

I. THE CLIENT

Heritage Bikes is the perfect place to build a custom bike, preferably while sipping a latte. It is both a coffee shop and a bike shop and has created a community of coffee loving bikers. 


II. The Logo Mark

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III. Ideation

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Heritage Bikes and Coffee doesn't have one single identifying mark. They have several that they interchangeably use. The challenge was to create a cohesive logo mark that brought their different ventures together. My redesign focuses on the 'build it your self ' and  DIY approach that Heritage Bikes offers.

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The goal was to create a mark that unified their different ventures, like their bike shop, coffee shop, bike club and the retail side of their business. 

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IV. Prototypes

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This tote bag is a playful interpretation of the logo mark as location points. 

This tote bag is a playful interpretation of the logo mark as location points. 

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