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Chicago Architecture Biennial

IDENTITY SYSTEM
2018

IDENTITY 
BRAND
MARKETING COLLATERAL

 

Chicago Architecture Biennial

i. The Challenge

The challenge was to recreate a cohesive and dynamic identity for the Chicago Architecture Biennial. The purpose of the Chicago Architectural Biennial is to bring together architects from all over the world to participate and exchange ideas. 


ii. Research

The current identity is a simple geometric design inspired by the lines and grid orientation of Chicago. While the lines in the identity can be used in different orientations and lengths, creating a dynamic identity, they also make for a very static looking two dimensional mark lacking in mobility. It does not thoroughly convey the primary purpose of the biennial, that is, to create dialogue about the built environment.  

I researched, in detail, about the biennial and how it functions, their mission, the events, lectures and workshops they host, its current identity and the collateral they produce. 

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Initial mark explorations 

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iii. The Mark

The final mark consists of a static typographic component and a variable graphic element that can be used in any lockup. 

The mark aims to highlight the Architecture Biennial as the epicenter of dialogue and exchange of ideas about the built environment. The mark itself plays with depth and scale by using both three dimensional and flat shapes.  

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v. Protoypes

The prototypes are specific to what the biennial needs, including announcement posters, identification badges, banners and various interaction based applications. 

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