The challenge was to create an identity and event collateral for the Association of Typography’s 2017 conference within its theme — atypical. The event guide celebrates, unique, weird and atypical typography using a aesthetic mix of various typefaces.
Typefaces used are — More gothic, Karla, Bloomberg, Publico, Nitti Basic, and Monument extended.
Typography and typefaces has been used as a graphic element with the blue as a spot color.
Posters designed to promote Atypi 2017